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A spreadsheet of weekly figures printed on paper beside a laptop and a mug on a small office desk
A spreadsheet of weekly figures printed on paper beside a laptop and a mug on a small office desk

Commerce

Best Month on Record and Nearly Short on Payroll? Where the Money Actually Was

The books said it was the best month of the year and the account said otherwise. Both were correct, and the gap between them is the most useful thing in small business.

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1,379
Written by
Tobias Renfrew
Filed

Almost everybody running a small business believes that a profitable month and a comfortable month are the same month, which is a reasonable belief and wrong often enough to be dangerous. Profit is a statement about work done. Cash is a statement about money that has physically moved. They measure different things over different periods, and a growing business can produce a healthy first number and an alarming second one simultaneously without anything having gone wrong anywhere. The clearest way to see it is to take one month and walk through it twice.

The Month as the Accounts Saw It

A small contracting business with four people on payroll completed three jobs in the month and started a fourth. Revenue is recognized on the work performed during those weeks, which covers the three completed jobs and the portion of the fourth carried out before the month closed. Against that sit the costs of doing the work: materials used, wages, subcontractor time, fuel, insurance, vehicle payments, phone and software subscriptions, and a share of everything else that runs whether or not anybody is on a site.

The result was a profit and a good one, the strongest month the business had recorded since it started. The owner read the report and concluded, entirely reasonably, that the year had turned a corner and that the decisions made in the spring had been the right ones. Nothing about that reading was mistaken. The report answered the question it exists to answer, which is whether the work being done is worth doing at the prices being charged, and the answer that month was yes.

The Same Month as the Bank Account Saw It

Now follow the money by the date it moved rather than the date it was earned. The first job had been completed back in March and was paid this month, so the cash arrived while the profit belonged to a quarter already closed. The second job finished this month on net thirty terms, so it sits in the profit figure and will not appear in the account until the next one. The third finished this month too and its invoice is disputed over a punch list item, so it is earned, recorded, and of no use to anybody yet.

Meanwhile the fourth job started, and the materials for all of it were bought outright in week one, of which only the portion consumed appears as a cost. Wages for four people went out weekly and went out first. The annual insurance renewal was paid in full, though the accounts correctly spread it across twelve months. A quarterly tax payment left the account without being an expense at all. And a trailer was bought outright, which the accounts will depreciate across years while the bank saw the whole amount on a Tuesday.

Read that list back and the mechanism is plain. Almost everything that left the account is either absent from the profit figure or only partly in it, and almost everything that produced the profit figure has not arrived. Nothing has gone wrong and nobody has been careless. The business simply got busier, and getting busier consumes cash before it produces any, which is why the most dangerous month in a small company is frequently its best one.

The Four Items That Do Most of the Damage

Materials bought ahead of the work are the first, since on a job billed in stages the materials are frequently purchased in full at the start while the revenue arrives across several months, and the busier the month the wider that gap grows. Payment terms running in opposite directions are the second: if suppliers want paying in fourteen days and customers pay in thirty, the business funds the difference on every job permanently, and the amount scales directly with volume rather than staying where it was last year.

Anything paid annually is the third, meaning insurance, licenses, software and vehicle registration, which the accounts spread evenly across twelve months while the bank does not, and a renewal landing in the same month as a large materials order is the classic combination. Capital purchases and tax are the fourth, because buying equipment outright is entirely absent from the profit figure in the month it happens, and a tax payment is not an expense at all while being very much a withdrawal. Both are large, both are scheduled, and both are routinely left out of a cash plan.

Where the Money Actually Was

It is worth being precise here, because the answer turns out to be reassuring once it is visible. The money was not lost and it was not spent badly. Some of it was in receivables, meaning work completed and invoiced and waiting on customer payment terms, which is an asset and is also incapable of meeting payroll. Some was in work in progress, meaning the fourth job, part built, materials paid for and nothing billed yet, which is the invisible category and the one that swallows the most.

And some was in prepayments, chiefly the insurance renewal, which bought twelve months of coverage in a single transaction of which eleven twelfths is a benefit the business has not yet consumed. Add those three together and they account for the gap between the profit figure and the bank balance almost exactly. Running that reconciliation once is worth an evening, because it converts a frightening discrepancy into a list of identifiable items, each of which can be managed by a different and fairly ordinary decision.

What a Line of Credit Is Actually For

A revolving line exists to bridge a timing gap, meaning money spent this week and arriving in six, and drawn for that purpose and repaid when the receivable lands it is inexpensive and behaving exactly as designed. Used to fund losses it becomes something else entirely, because a line that never returns to zero is not bridging anything, it is financing a business that is not covering its costs, and the interest makes the underlying problem slightly worse every month it continues.

The test is worth applying honestly each quarter: does the balance return to zero at some point in a normal cycle? If it does, the facility is doing its job. If it has only ever risen, the problem is pricing or overhead rather than timing and no amount of borrowing addresses that. Arrange one before you need it, since lenders extend facilities far more readily to a business with a forecast than to one calling on a Thursday about payroll, and the free counseling network the Small Business Administration funds will sit down and help assemble the paperwork a lender expects to see.

Two Numbers, Read Weekly

Both reports deserve monthly attention and they answer different questions. Profit tells you whether the work is worth doing, whether the pricing covers the costs, and which jobs are earning, which makes it the right measure for deciding what to quote and what to decline. Cash tells you whether you can keep trading, which is shorter term and considerably more urgent, and a business can be profitable for a year and still fail in a month while the reverse is equally true.

The mistake is using either one to answer the other's question. Judging pricing by whether the account looks healthy leads to chasing deposits on work that loses money, and judging solvency by the profit report leads to buying a trailer in the same month as an insurance renewal. What the owner in this example built afterward was a rolling thirteen week forecast: opening balance, expected receipts by week with realistic dates rather than invoice dates, and expected payments including wages, tax and anything annual, updated every Monday in about fifteen minutes.

That single spreadsheet is the whole intervention, and it would have shown this problem four weeks before it arrived, back when the options were still cheap ones: delay a purchase, ask for a larger deposit, chase an invoice, move a renewal to monthly billing. It costs a quarter of an hour a week and almost no small business has one. The month that started all of this was, exactly as the accounts reported at the time, an extremely good month, and that is precisely why it nearly went wrong.

Tobias Renfrew

Tobias covers complaints, claims, and the paths open once something has gone wrong.

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